Google for Startups: Supporting underrepresented leaders


Immersion: Women Founders

This first pan-European Google for Startups cohort follows the success of Women Founders programs in Germany and the UK. Supported by findings of the Female Founders Monitor, which pointed out particular challenges encountered by women founders, this program will support the 11 companies with unparalleled access to Google specialists, products and connections.

The program kicked off on September 7th with an opening talk by Marta Krupinska, Head of Google for Startups UK, and former Co-Founder of Azimo and FreeUp, and a pitch session where all founders had the opportunity to learn more about each others’ businesses and challenges.

Get to know the cohort:

Blanca Vidal, Co-Founder & CMO of Deplace (Spain): Improving the homebuying and -selling experience, making it more transparent, safe and economical.

Lee Butz, Founder & CEO, District Technology (UK/Germany): Empowering workplaces with a digital platform where users can engage with and have access to the latest news, amenities, community features and more.

Nina Julie Lepique, Co-Founder & CEO, Femtasy (Germany): The first platform for sensual audio content for women, taking a mind-first approach to sexuality based on data-driven research.

Francesca Hodgson, Co-Founder & MD, GoodBox (UK): Changing the world of philanthropy by connecting donors with the causes they care about.

Pavlina Zychova, Co-Founder & CEO, MyStay (Czech Republic): Simplifying hotel management and improving guests’ experience with a digital platform that automates all the guest-hotel interactions, from check-in to customer review.

Sarah Henley, Co-Founder & COO, NextUpComedy (UK): Transforming the market of live comedy by bringing acts to a global audience of comedy fans via high-quality apps. 

Kinga Jentetics, Co-Founder & CEO, Publish Drive (Hungary): The best digital publishing platform to publish, market, and manage royalties for ebooks, print, and audiobooks.

Zahra Shah, Co-Founder & CEO, Seers (UK): The UK’s leading privacy & consent management platform to help companies protect themselves and become compliant worldwide.

Maria-Liisa Bruckert, Co-Founder & CMO, SQIN (Germany): Beauty tech company changing the world of beauty retail by creating the world’s number 1 beauty community app.

Yael Shemer, Co-Founder & CEO, Tulu (Israel): Setting up smart rooms in apartment buildings that are filled with household and lifestyle products that can be rented by the hour, day or longer. 

Zuzanna Sielicka Kalczyńska, Co-Founder & CEO, Whisbear (Poland): Helping babies sleep healthier and better by introducing smart solutions and innovation to baby sleep aids. 

For updates on these cohorts and for other Google for Startups news (including applications for future programs), connect with us on social media: Twitter, Instagram, LinkedIn.

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