- Stop Hate For Profit, a coalition led by civil rights groups, is leading an Instagram freeze on Wednesday, September 16, to protest Facebook and Facebook-owned Instagram.
- Facebook has been criticized for allowing hate speech and misinformation to flourish on its platforms.
- Celebrities including Kim Kardashian-West, Orlando Bloom, and Mark Ruffalo are participating in the Instagram freeze.
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On Wednesday, a group of celebrities “froze” their Instagram (and for some, Facebook) accounts to protest “Facebook’s repeated failures to address hate speech and election disinformation on their platforms,” according to a press release from Stop Hate For Profit.
Stop Hate For Profit is a campaign led by civil-rights groups like the Anti-Defamation League, the NAACP, Color of Change, and Free Press that calls on Facebook and Instagram to address hate speech on the platforms.
As Business Insider’s Aaron Holmes wrote, Facebook has been criticized for allowing misinformation and hate speech to flourish on the platform, despite some steps it has taken to ban militia groups on both Facebook and Instagram and monitor misinformation.
The protest feels reminiscent of the black square movement that took place on Instagram earlier this summer, in which celebrities and others attempted to show their support for the Black Lives Matter movement by posting black squares. As Insider’s Rachel Greenspan wrote, many critized the move for clogging up hashtags with squares rather than information.
A number of high-profile celebrities like Kim Kardashian-West and Sascha Baren Cohen have joined the account freeze. Here’s every celebrity that’s participating.